My Gingerbread Creator.

Google Nest

Google wanted to show Aussie families how Google Nest could help in the kitchen at Christmas time with a new product experience. However, instead of creating the experience the conventional way, the Google team invited creative technologists and agency folk into the same room to design it from scratch. 

The result was the Google Nest "My Gingerbread Creator": a built-in product experience that allowed families to build and bake their dream gingerbread house using the power of their voices and imagination.