Music Made Easy

Google Thailand

 

Google search wanted to grow in Thailand. But they had a problem: searching Google wasn't an established behaviour in the country. To get Thais familiar with Google search, we decided to target the country's biggest passion: music. Working with Buck animation, we launched the "Music Made Easy" campaign to show music-loving Thais that Google is there to help with their everyday music problems, from elusive band names to forgotten lyrics.