The Kilowatts Trilogy.

LDV T60 Max

As part of the western-themed launch campaign for the LDV T60 MAX, a new ute boasting a class-leading 160kW of power, we created the Kilowatts Trilogy: 3 x :60 radio spots: “A Fistful of Kilowatts”, “For a Few Kilowatts More” and “The Good, the Bad and the Kilowatts." Each spot features an operatic choir singing about the massive power of the LDV T60 MAX in a style inspired by classic Spaghetti Western scores.