Still Good.

Waitrose & Partners X
The Great British Bake Off

You know that little sous-chef that lives in your head? The creative visionary, who love’s going a little off-recipe on a quest for greatness — well when it comes to the required precision of baking they can be a bit of a hinderance.

In a partnership with The Great British Bake Off we created a series of 20+ idents for Waitrose where home chefs give in to the voice who’s excitement leads them astray, but it’s still good because it will still taste delicious.