If The Food’s Good,
Everything’s Good.

Waitrose & Partners

For Waitrose’ first ever campaign with Saatchi & Saatchi we came up with a simple idea to launch a year long platform ‘If the food’s good, everything’s good’. So no matter what happens in life: noise complaints, heart break or a power cut during your Xmas party… if the food was delicious, that’s all anyone will remember.